Overview
In a strategic partnership facilitated by UNPAUZED, Casa Grand, South India’s premier real estate powerhouse, aligned with Bengaluru FC—India’s most celebrated football club—to champion grassroots football. The initiative centered on the BFC Soccer Shield, an annual youth tournament engaging 80+ schools and over 1,000 young talents across age groups U10, U12, U14, and U17. This collaboration not only amplified Casa Grand’s brand visibility but also positioned them as a leading advocate for youth sports and community development.

Objectives
Enhance Brand Equity:
Position Casa Grand as a forward-thinking brand committed to the holistic development of community and youth through sports sponsorship.
Targeted Outreach:
Engage with the parents of young football enthusiasts—a key demographic for future home buyers—through direct digital and on-ground interactions.
Market Penetration & Lead Generation:
Drive a measurable increase in qualified leads with a focused campaign, aiming for a minimum 12% uplift in direct hot leads.
Grassroots Development:
Support and nurture the growth of grassroots football in India by integrating community-centric initiatives into the marketing strategy.

Strategic Approach
Partnership Formation & Alignment
Facilitation by UNPAUZED:
UNPAUZED orchestrated the collaboration, ensuring alignment between Casa Grand’s brand values and Bengaluru FC’s community engagement vision.
Integrated Branding:
Casa Grand was strategically positioned as the Grassroot Development Partner, underscoring its commitment to community welfare beyond traditional real estate pursuits.
Campaign Design & Execution
Digital Amplification:
Instagram Collaborations: Five curated Instagram collab posts were executed, each highlighting different facets of the tournament and Casa Grand’s involvement.
Data-Driven Engagement: Access to the BFC Academy’s parent database enabled the creation of tailored communication packages, driving direct engagement with a highly relevant audience.
On-Ground Activation:
Event Branding: Prominent placement of Casa Grand’s logo on tournament standees, banners, and official jerseys/bibs provided extensive visual visibility during the event.
Curated Parent Packages: Bespoke offers and informative packages were distributed to parents, effectively linking the excitement of the tournament with Casa Grand’s residential offerings.

Deliverables & Execution Metrics
Instagram Collab Posts:
Quantity: 5 high-impact posts
Engagement: Contributed significantly to a cumulative social media reach of over 500K+, leveraging Bengaluru FC’s substantial digital following.
On-Field Branding:
Visibility: Extensive brand presence through standees, banners, and official event materials ensured that Casa Grand was a constant visual anchor throughout the tournament.
Jersey & Bib Branding:
Audience Impact: Branding on children’s jerseys and bibs provided both tangible and memorable brand exposure, directly resonating with families and young football enthusiasts.
Data & Direct Marketing:
Target Audience Engagement: Access to BFC Academy parent data facilitated personalized outreach and curated packages, enhancing conversion efficiency.
Lead Generation: Achieved a 12% increase in direct hot leads, validating the campaign’s effectiveness in attracting high-intent prospects.
Brand Sentiment & Community Impact:
Positioning: Casa Grand emerged as a brand at the forefront of grassroots development, positively influencing market perception and reinforcing community trust.

Outcomes & Impact
Enhanced Market Positioning:
Casa Grand’s proactive role in nurturing grassroots football reinforced its image as a socially responsible and community-oriented brand—a key differentiator in the competitive real estate landscape.
Robust Digital Engagement:
The digital campaign’s expansive reach of 500K+ across social platforms not only boosted brand awareness but also drove meaningful engagement with target demographics.
Sustained Lead Growth:
A strategic combination of on-ground and digital activations resulted in a significant uptick (12%) in direct hot leads, laying a strong foundation for future sales and customer relationships.
Community & Brand Advocacy:
The partnership’s success extended beyond immediate metrics. By investing in grassroots football, Casa Grand fostered long-term community goodwill, establishing itself as an integral part of the sporting and social fabric of South India.

Conclusion
The Casa Grand and Bengaluru FC partnership is a prime example of how strategic sponsorships can transcend traditional marketing boundaries. By aligning with a beloved sports institution and leveraging both digital and on-ground assets, Casa Grand not only achieved its business objectives but also contributed meaningfully to the development of youth sports. This initiative stands as a testament to the power of integrated marketing strategies in building lasting brand equity and community impact