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How Cricketers Are Leading the Next Wave of Athlete Branding: The Virat Kohli Playbook
Cricketers are no longer just athletes—they are business moguls and global brands. Learn how Virat Kohli built a billion-dollar brand
Megh Gupte
Feb 182 min read
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How Athlete Collaborations Drive Brand Engagement: The Nike x LeBron James Case Study
Athletes aren’t just sports stars—they’re powerful global brands. Over the last decade, brands have shifted from one-time athlete...
Megh Gupte
Feb 182 min read
31
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The Rise of Micro-Influencers in Sports Marketing: Why Brands Are Shifting Focus
For years, sports marketing has been dominated by celebrity athletes and major sponsorship deals. However, a new wave of influence is...
Megh Gupte
Feb 172 min read
16
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Top 5 Trends in Sports Talent Management for 2024
Explore the top 5 trends in sports talent management for 2024 and learn how these developments are reshaping the industry
Hello Growth Heads
Jul 31, 20242 min read
41
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